Designing · Website & Landing Page Design
Pages that explain the offer fast and make the next step obvious.
We design websites and landing pages around one question: what should a visitor understand and do within the first few seconds? Structure, hierarchy and calls to action are decided with your goals and your audience, then laid out for desktop and mobile.
Why pages underperform
Visitors decide quickly, and most pages make them work to understand
The offer is buried
Visitors scroll through brand statements before finding what is sold, who it is for or what to do next.
One layout for every audience
Campaign traffic lands on a generic homepage, so the message that earned the click is missing when the visitor arrives.
Mobile as an afterthought
Desktop layouts shrink onto phones, leaving small tap targets, long forms and calls to action far down the page.
Anatomy of the page
The decisions behind the layout
Every section has a job. We design each one for that job and then check the order against how a visitor reads.
- 1
Hero: the offer and one primary action
A headline that says what is offered and for whom, with a single action that matches the visitor intent.
- 2
Proof area: evidence you actually hold
Reserved for testimonials, certifications or results that you can verify and supply. We design the space, you provide the facts.
- 3
Offer detail: scannable blocks
What is included, how it works and who it suits, ordered by what the visitor needs to decide.
- 4
Closing action: the same step, repeated
The call to action returns after the detail, with the form or contact route kept short.
What is included
Structure, layout and hand-off for the pages you need
Site structure and page map
Which pages exist, how they link, and what each one is for, based on your services and audiences.
Landing-page design
Single-purpose pages for a campaign, offer or audience, with one primary action.
Responsive layouts
Desktop, tablet and phone layouts designed deliberately, with touch-friendly controls.
Content hierarchy
Heading, section and copy structure planned with you so the order of information supports the decision.
Calls to action and forms
Placement, wording and field choices for the actions you want visitors to take.
Build-ready hand-off
Annotated designs and reusable section components for development.
Deliverables
What you receive, and what stays separate
You receive
- Page map or sitemap
- Desktop and mobile layouts for each agreed page
- Section-by-section content hierarchy
- Form and call-to-action specifications
- Reusable section components
- Annotated hand-off for development
Boundaries
- This is design. Building the pages is Web Engineering, and sending paid traffic to them is Performance Marketing.
- Proof areas hold your own testimonials, results or credentials. We do not invent proof.
- Copy is structured with you. Claims and statements need your confirmation before publishing.
- We do not promise conversion rates from a design.
How it works
From brief to build-ready pages
The structure is agreed before visual design starts, so styling time is not spent on the wrong layout.
Brief and goals
The audience, offer, primary action and existing material are reviewed.
Structure and wireframes
The page map and section order are laid out in low-fidelity and agreed.
Visual design
Typography, colour, imagery direction and components are applied to the agreed structure.
Responsive layouts
Desktop, tablet and phone versions are designed and checked against each other.
Review and hand-off
Feedback is incorporated and annotated designs are prepared for development.
Questions
Common questions
Do you write the copy?
We structure the page and draft headings and section copy with you. Claims, proof and any statements about results come from facts you confirm.
Can you design landing pages for ad campaigns?
Yes. One page per audience or offer, matching the message of the ad, with a single primary action.
Will it work well on mobile?
Every layout is designed for phone widths as a first-class version, not scaled down from desktop.
Do you build it as well?
Building is a separate scope. Web Engineering can build from the designs, or your own developers can use the hand-off.
Related services
Often considered alongside
Need a site or landing page designed?
Share the offer and the audience. We will reply with how we would structure it.