Marketing · E-commerce
Marketing for online stores, from first click to repeat order.
Acquisition, product-focused campaigns, conversion improvements, remarketing and measurement for online stores, planned around your catalogue and margins.
The problem
Why online store marketing often looks better than it performs.
Platform dashboards can report strong revenue while the store makes little profit. The gap is usually in the set-up.
Traffic that browses and does not buy
Visitors arrive, look at a product or two and leave, and nobody knows why.
Spend that ignores margin
Campaigns optimised for revenue without regard to which products actually make money.
A catalogue that is hard to advertise
Missing attributes, weak titles and feed errors that stop products from showing or convert poorly.
Abandoned carts and lost visitors
People who showed clear intent are never brought back.
Reports that disagree with the store
Platform numbers that do not match orders, so decisions are made on the wrong data.
Scope and deliverables
What e-commerce marketing covers.
We work on getting the right people to the right products and on what happens once they arrive. Building or redesigning the store is a separate service.
Store and tracking audit
A check of analytics, ecommerce events, ad pixels and product feeds, so numbers can be trusted before spend scales.
Product feed and catalogue set-up
Feeds for Google Merchant Center and Meta catalogues, with attribute and title improvements that help products show.
Acquisition campaigns
Google Shopping, Performance Max, Search and Meta prospecting, used where they suit your products and margins.
Product-focused creative and offers
Ads and messages built around specific products, collections and promotions rather than the brand alone.
Conversion improvements
Recommendations on product pages, checkout friction and page speed. Changes on the store are agreed with you, and development work is a separate service.
Remarketing and measurement
Retargeting people who viewed products or abandoned carts, with reporting by channel, product and cost per order.
How it works
Fix the foundations, then scale what works.
Each step makes the next one cheaper, because we do not scale spend on data we cannot trust.
Audit the store and data
We review tracking, feeds, product pages and current campaigns, and agree margins and goals.
Plan channels and products
Decide which products lead, which channels to use and how budget is split.
Build feeds, campaigns and tracking
Catalogues, campaigns and measurement set up and checked before launch.
Launch and optimise
Regular review of product-level performance, budgets and creative.
Remarket and retain
Bring back visitors and past buyers with relevant, well-timed messages.
Who it is for
Best for stores that are live and ready to grow.
A good fit if
- Stores on Shopify, WooCommerce or a similar platform with a working checkout
- Brands with clear product photography and a defined catalogue
- Owners who know their margins
- Stores ready to test more than one channel
Probably not the right fit if
- The store is not yet live or the checkout is unreliable
- You want guaranteed sales or a fixed return on ad spend
- Margins are unknown, so profitable spend cannot be defined
Questions
Practical questions, answered plainly.
Which store platforms do you work with?
Shopify, WooCommerce and similar platforms. If you are unsure whether yours is supported, ask and we will tell you.
Do you guarantee sales or ROAS?
No. Results depend on your products, prices, margins, competition and store experience. We commit to clear measurement and regular optimisation.
Do you manage the product feed?
Yes. Feed set-up and improvements for Google Merchant Center and Meta catalogues are part of the work.
Can you redesign or rebuild our store?
Marketing is the focus here. Store design and development are covered by our E-commerce Solutions service, and we can recommend changes that support the marketing.
How do you report performance?
By revenue, orders and cost per order across channels and products, with margin included where you can share cost data.
What access do you need?
Typically analytics, your ad accounts, product feed access and read access to store orders, set up so you stay in control of ownership.
Next step
Ready to grow your store with numbers you can trust?
Tell us what you sell, which platform you use and what margins look like. We will tell you where we would start.
Start a project