Marketing · Google Ads
Google Ads for people already looking for what you sell.
Search, Display, YouTube and other suitable campaign types, planned around keyword intent and measured by the enquiries and sales they produce.
The problem
Where Google Ads budgets quietly leak.
Google Ads is the fastest way to reach people who are searching, and one of the easiest places to waste money without noticing.
Broad keywords that attract the wrong clicks
Spend goes on searches that were never going to turn into customers.
Campaigns left on autopilot
Automated settings run without anyone checking search terms, placements or lead quality.
Conversions counted wrongly
Page views or button clicks recorded as conversions, so Google optimises for the wrong behaviour.
A landing page that does not match the search
People click an ad for one thing and arrive on a general page that never answers it.
No view of which campaign type is worth it
Search, Display and video results blended into a single number that hides what is working.
Scope and deliverables
What Google Ads management covers.
We use the campaign types that suit your goal. For most lead-driven businesses that starts with Search; the others are added when there is a reason.
Account audit and structure
Campaigns, ad groups and budgets organised around intent, so spend and results can be read clearly.
Keyword and intent research
Keyword themes, match types and negative keywords chosen to attract buyers and filter out browsers.
Search campaigns
Ad copy and assets written for the search, pointed at pages that answer it.
Display, YouTube and remarketing
Used where they suit the goal, typically to reach people who already know you or to build awareness, not as a first step for most lead businesses.
Shopping and Performance Max
For product businesses with a clean product feed, set up with realistic expectations and clear reporting.
Measurement and optimisation
Conversion actions, call and form tracking, regular search-term reviews and reporting tied to business outcomes.
How it works
A routine of review, not a one-off set-up.
Google Ads results come from regular attention to what people actually searched and what they did next.
Goals and account review
We agree what counts as a conversion and review any existing account, tracking and landing pages.
Research and structure
Keyword and intent research, campaign structure and a budget plan for the first phase.
Build and launch
Campaigns, assets and tracking built and checked before they go live.
Search-term and bid review
Regular review of what people searched, what it cost and which clicks became enquiries.
Report and refine
Plain-English reporting with clear recommendations on what to extend, pause or change.
Who it is for
Best where customers search before they buy.
A good fit if
- Businesses whose customers actively search for the service or product
- Companies with a landing page or site that can capture enquiries
- Product businesses with a clean, accurate product feed
- Owners who want transparent search-term reporting
Probably not the right fit if
- Very few people search for what you sell yet, which is a demand-creation problem better suited to social or content
- Your site has no way to capture enquiries or sales
- You want guaranteed positions or rankings
Questions
Practical questions, answered plainly.
Should I use Google Ads or SEO?
They do different jobs. Google Ads can start producing traffic as soon as campaigns are live and stops when budget stops. SEO builds over months and keeps compounding. Many businesses use both; our Digital Growth & SEO service covers the organic side.
Which campaign types will you use?
It depends on your goal. We usually begin with Search because it captures existing intent, then add Display, YouTube, Shopping or Performance Max where there is a clear reason.
Do you manage Display and YouTube?
Yes, where they suit the goal. They are often most useful for remarketing and awareness rather than as the first campaign.
Who owns the ad account?
We recommend that your business owns its Google Ads account and billing. We can work in an existing account after an audit.
How do you measure success?
Against conversion actions we agree up front, such as form submissions, calls or sales, rather than clicks or impressions.
Do you guarantee results?
No. Results depend on demand, competition, budget, offer and landing page quality. We commit to clear measurement and regular optimisation.
Related services
Often considered alongside.
Next step
Ready to put your budget where buyers are searching?
Tell us what you sell and where you advertise today. We will review what we can see and tell you what we would change first.
Start a project