Paid advertising you can measure, and defend.
We plan, launch and optimise Meta Ads and Google Ads, built on conversion tracking you can trust, so you can see which spend produces real enquiries and which does not.
Illustrative diagram. Not client data.
The problem
Most ad accounts do not fail on budget. They fail on measurement.
Better targeting will not fix an account that cannot tell a good enquiry from a bad one. Three problems quietly drain ad budgets.
Wasted spend
Budget keeps flowing to campaigns, audiences and keywords nobody can evaluate, so spend rises without clarity on what it is buying.
Low-quality leads
Volume looks healthy while your team chases people who were never a fit. Cost per lead says little if the lead cannot become a customer.
Unreliable tracking
Platforms count whatever you tell them to count. If the conversion is a page view or a button click, the algorithm optimises toward the wrong people.
What we do
Two platforms, one measurement system.
Meta Ads and Google Ads, set up so results can be traced back to business outcomes.
Meta Ads
Facebook and Instagram campaigns for enquiries and online sales.
- Lead-generation and sales campaigns
- Audience and creative testing
- Retargeting where it makes sense
Google Ads
Search campaigns that reach people already looking for what you sell.
- Keyword and intent structure
- Ad copy and negative keywords
- Shopping or Performance Max where suited
Conversion measurement
Tracking built around the outcomes you define, not default events.
- Meta Pixel and Conversions API where applicable
- Google Ads conversion tracking
- Clear conversion definitions
Strategy and account structure
An account structure that makes results readable.
- Objectives and success definitions
- Campaign and budget structure
- Separation of intent and audiences
Lead quality and cost
Optimising for the right customers, not the cheapest click.
- Cost per qualified lead
- Lead-quality feedback
- Conversion optimisation
Landing-page checks
Making sure the page can convert and be measured.
- Tracking and form checks
- Speed and mobile issues that waste spend
- Recommendations, with build support available
Offer, funnel and sales execution are part of Aggressive Galla Marketing. Organic search visibility sits under Digital Growth & SEO.
How it works
A clear process, from first call to steady optimisation.
Strategy
Goals, margins, what counts as a qualified lead, and how the campaign objective shapes the budget.
Setup
Account structure, tracking, audiences and page checks before any spend.
Launch
A controlled start, with campaigns kept simple enough to read the results.
Measurement
Enquiries and lead quality reviewed against your definition of success, not clicks alone.
Optimisation
Keep what works, stop what does not, and test the next improvement.
Tracking and measurement
Decisions are only as good as the data behind them.
Ad platforms optimise toward whatever you tell them counts as a conversion. If that event is wrong, they become very good at finding the wrong people.
We set up tracking around outcomes that matter to the business, such as a submitted enquiry, a WhatsApp click, a call or a purchase. On Meta, the Pixel and the Conversions API work together where applicable, with events de-duplicated so one enquiry is not counted twice.
Where your CRM can feed results back, campaigns can be optimised toward qualified leads rather than every form fill.
Illustrative diagram. Actual setups vary by site, platform and consent choices.
Who it is for
Built for businesses that need enquiries or sales, not impressions.
This suits businesses with a clear offer and a way to follow up every enquiry. Typical examples include:
It is not the right fit if you need guaranteed results. Nobody can honestly promise them.
Why Startup Journeys
Marketing built on engineering.
We build what your ads depend on
Websites, forms, CRMs and tracking come from the same team, so a problem is fixed, not handed off.
Measured against business outcomes
We look at qualified enquiries and cost per qualified lead, not just clicks.
Honest advice
If your offer, page or tracking needs work first, we will say so before you spend more.
Your accounts stay yours
Ad accounts are owned by you. We work through authorised access.
FAQs
Practical questions, answered plainly.
How much should I spend on ads?
It depends on your business and the objective of the campaign. We discuss your goals first and advise on a sensible testing budget before you commit.
What does it cost to work with you?
We quote based on the scope of work, after understanding what you need.
How quickly will I see results?
Setup comes first, followed by a learning period while enough data is gathered to judge performance. We do not promise results or a timeline, and early reviews will say what is and is not proven.
Which platforms do you manage?
Meta Ads (Facebook and Instagram) and Google Ads.
Can you guarantee leads, sales or ROAS?
No. Nobody can honestly guarantee them. What we commit to is clear tracking, a sound structure and transparent reporting.
Who owns the ad accounts?
You do. We work through authorised access.
Can you work with my existing ad accounts?
Yes. We review what is there first and tell you what to keep, fix or rebuild.
How is this different from SEO?
SEO builds organic visibility over time and sits under Digital Growth & SEO. Performance marketing is paid advertising that you can start, stop and measure.
How is this different from Aggressive Galla Marketing?
Performance Marketing covers running Meta and Google campaigns, tracking and optimisation. Aggressive Galla Marketing is the broader campaign programme: offer, funnel and sales execution.
Start a project
Ready to know what your ad spend actually does?
Tell us what you sell, where you advertise now and what a good customer looks like. We will review it and come back with an honest view of what to fix first.
- 1Understand the objectiveEnquiries, sales or both, and what a good customer looks like.
- 2Review where you standCurrent accounts, tracking and the conversion path.
- 3PrioritiseThe fixes most likely to matter first.
- 4Agree the next stepsA scoped plan, with a quote based on the work involved.
Tell us about your project
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